HEED
Creative Direction · Motion Design · Brand & Content
HEED was a pioneering IoT platform born from a joint venture between data analytics firm AGT International and WME | IMG — designed to collapse the distance between spectators and talent at the world's biggest live events. Powered by real-time venue and audience data, the platform delivered fully automated, personalized content and video experiences to fans anywhere in the world.
Creative work spanned art direction, motion, and content strategy across HEED's ecosystem and its sister social accounts — @nyfw and @fashionweek.
HEED was a pioneering IoT platform born from a joint venture between data analytics firm AGT International and WME | IMG — designed to collapse the distance between spectators and talent at the world's biggest live events. Powered by real-time venue and audience data, the platform delivered fully automated, personalized content and video experiences to fans anywhere in the world.
Creative work spanned art direction, motion, and content strategy across HEED's ecosystem and its sister social accounts — @nyfw and @fashionweek.
